Emily Atack has unveiled a striking new campaign for luxury lingerie brand Agent Provocateur, showcasing her post-baby figure. The 36-year-old actress, best known for her role in The Inbetweeners, poses in a series of bold shots that include bondage-style outfits and rural settings.
The campaign, titled 'The Duchess', features Atack in a stately home setting, dressed in black lace lingerie, knee-high boots, and a riding helmet. In one image, she holds a leather riding crop while straddling a saddle on a sofa. Another shot shows her kneeling on a dining table in red suspenders and a see-through bra, holding a rose above her head.
Atack, who gave birth to her son Barney in June 2024 with fiancé Alistair Garner, has faced speculation about using weight-loss injections. She declined to comment on the rumours but previously spoke about the pressure to return to the gym after childbirth. In a 2024 podcast interview, she said: 'The last thing I want to do is go to the gym but the first thing you're expected to do is get back into shape.'
Of the campaign, Atack said: 'I've always loved Agent Provocateur as a brand... From start to finish this has been one of the most special projects I've worked on, and one I feel truly empowered by.'
