Jeremy Clarkson has revealed that the team behind Clarkson's Farm is concerned about "how to pay the mortgage" as many in the television industry struggle to find work. The 66-year-old presenter argued that TV shows must become "bigger" to survive in a fragmented media landscape shaped by social media content creators.
Season Six Wrapped Amid Industry Uncertainty
Speaking at the Royal Television Society London Convention 2026, Clarkson said: "We've wrapped season six yesterday of Clarkson's Farm. We need to get bigger, better, fewer, all the rest of it." He added: "So there's 35, 40, people on that crew who are now sitting at home thinking, 'how are we going to pay our mortgage?'"
The former Top Gear star highlighted broader industry challenges, noting: "I know a huge amount of producers that I've worked with over the years, really, really clever people, decent, sensible, hard-working people, who cannot find work in the industry."
Calls for Broadcaster Mergers
Clarkson referenced comments by Channel 4 chief executive Priya Dogra, who has stated she has no intention of merging the station with the BBC. However, Clarkson believes all TV stations may need to merge to ensure their survival, saying: "I think they are (going to merge), I actually believe more than that. I actually think that television in this country can at least survive and should do this, the whole lot of us; BBC, ITV, Sky, Channel Four, Channel Five."
Authenticity vs. Planned Events
Clarkson feels there should be more "event television" and questioned the survival of gardening or cooking shows in the current landscape, saying: "If you actually do gardening shows, I don't know how they're going to survive, especially without Monty Don. Anyone can do a gardening thing on social media or cookery. So I think it's very difficult to make a television show work unless you're cooking on the Moon or you know, doing something incredible."
Clarkson's Farm, which airs on Prime Video, has proven popular with viewers, which the broadcaster attributes to its authenticity. He contrasted this with his previous roles on Top Gear and The Grand Tour, where events were "planned": "I started to notice this visceral hatred with audiences, and it really is. There's no such thing as mild disliking social media, and they absolutely hated anything that they suspected was scripted or faked. It's unfair to say Top Gear and The Grand Tour were fake but it was planned, the big set pieces were planned."
He added: "With Clarkson's Farm, you have absolutely no idea what you're going to do that day. It's a totally different programme. You just see me going, 'why is that sheep dead?' It's a much more human place to be and much more in tune with the times."
