Eva Herzigova, the iconic supermodel who fronted the famous 'Hello Boys' Wonderbra campaign in the 1990s, has amazed fans with her timeless looks in a recent bikini photo. Now 51, the Czech model appears barely aged since her heyday more than 25 years ago.
Herzigova rose to international fame after starring in the Wonderbra advertisement, which featured her looking down at her push-up-enhanced cleavage with the tagline 'Hello Boys'. The campaign was so eye-catching that it was rumoured to have caused traffic accidents due to distracted drivers. According to a University of Michigan study, Wonderbra sold one push-up bra every 15 seconds in the US between 1994 and 1995.
Despite some critics deeming the campaign sexist, it propelled Herzigova into the supermodel elite alongside Naomi Campbell, Kate Moss, and Christy Turlington. She went on to become a Victoria's Secret Angel and graced the covers of Sports Illustrated and Playboy, among others.
Last year, Herzigova returned to the Victoria's Secret runway in a lacy black push-up bra, thong, and sheer cover-up. She continues to model for brands like Givenchy and appears on magazine covers, sharing photos on Instagram that showcase her ageless beauty.
Now married to Italian businessman Gregorio Marsiaj, Herzigova lives in Turin, Italy, with their three children. She has become an advocate for slow, ethical fashion, telling El Pais: 'I don't know why brands don't slow down... That involves moving large production teams and generates an enormous amount of waste.' She also says she is more selective about modelling work, stating: 'I say no to a lot of jobs because I don't see a purpose to them. I have a life, a husband and three kids and I don't want to waste my time.'
