Beauty shoppers are praising a new brown tubing mascara from Max Factor, available at Boots for £10.99, which promises to deliver dramatic length without smudging, flaking, or requiring harsh removal. The Max Factor 2000 Calorie Long Lash Era Tubing Mascara has launched in a rich chocolate brown shade, offering a softer, more natural alternative to jet-black formulas.
Tubing technology for easy removal
The formula is designed to wrap around each lash like a tiny sleeve, adding up to 50% visible length while remaining completely smudge-proof. Unlike traditional mascaras that paint the lashes, tubing technology encapsulates them, meaning removal requires no heavy-duty cleansers or aggressive rubbing. A splash of warm water gently slides the tubes off in solid pieces, protecting sensitive eyelids and helping to prevent premature fine lines caused by daily tugging.
Application is straightforward: the wand's tip captures tiny inner-corner hairs, while the main brush lifts and lengthens the center lashes. Boots is currently running a 3 for 2 offer on selected Max Factor products, allowing shoppers to mix and match or stock up on the classic black version for free.
Fans report impressive results
The mascara has been rated 4.5 out of 5 stars by well over 200 reviews on Boots. One reviewer said: "I wore it for a 10-hour work shift in the heat, and it didn't smudge, no black under my eyes, nothing. I also wore it all day outside in the sun, and by evening it looked like I had just applied it. Plus, it's super easy to remove."
Another added: "I wear it through long work shifts and it doesn't flake or transfer, even after a busy day. Plus, it comes off easily in the shower with cleanser. No tugging or harsh rubbing needed." A third shopper commented: "A great mascara for 'nude' makeup. It's easy to work with and has a gently curved brush for easier application. It gently separates individual lashes and adds length. In my opinion, the result is up to twice as long. It stays on nicely all day long and doesn't smudge."
Mixed reviews and alternatives
However, one mixed review noted: "The brush is really good and makes application quick and easy. I really like the chocolate colour, although it could be a bit more intense. The formula is a bit thin for my liking." Another positive review stated: "I've been using this mascara for the past two weeks, and in my opinion, it's simply perfect. It's very easy to apply, beautifully lengthens and separates my lashes, and doesn't smudge, clump, or flake throughout the day. The brush is very comfortable and makes application effortless. One of the biggest advantages for me is how easily it removes with just warm water - no panda eyes at all! And the brown shade is absolutely gorgeous."
For those exploring other brown options, Lancôme's Hypnôse Mascara in Brun Hypnotic (£22.95 from £31 at Sephora) offers buildable, clump-free volume. The Too Faced Ribbon Wrapped Lash Mascara in Chocolate provides 24-hour separation with a smudge-proof finish and is currently discounted to £22.40 from £28 via Lookfantastic.
