Spudman's jacket potatoes at Cardiff Winter Wonderland cost between £6 for a plain potato and £12 for BBQ pulled pork, with prices revealed on TikTok and drawing mixed reactions from fans.
Ben Newman, known as Spudman, has brought his viral jacket potato van to Cardiff's Winter Wonderland, which opened on Thursday, November 12. Hundreds of people queued for nearly 30 minutes for a potato, with customers travelling from Brecon, Caerphilly, Newport and Swansea. The truck opened at 5pm, and crowds began forming early.
Prices at the Winter Wonderland stall
Spudman shared the full price list on TikTok, explaining that event costs influenced the prices. He said: "Why do I try and explain myself? We're on a Christmas market, we have to pay a lot of money to be here. The event cost a lot to come on to. I'm not even going to explain myself."
The prices are: plain £6, cheese £7 (with beans £8), BBQ pulled pork £12 (same price with cheese or coleslaw), sweetcorn £7, tuna mayo £9 (with cheese £10), coleslaw £7, beans £7 (with cheese £8), chilli con carne £9 (with cheese £10), and chicken curry £9 (with cheese £10).
Mixed reactions from customers
Spudman finished by saying: "I don't like being expensive, I like being cheap." The comment section was divided, with some calling the prices outrageous and others defending them. One person said: "Family of four having pulled pork nearly paying £50 for 4 jackets potato's the games gone." Another added: "Why is it so expensive for some potatoes, they're like 50p."
However, one commenter disagreed saying: "Bargain for a Christmas market tbh." Agreeing, another said: "That's really good for Cardiff Winter Wonderland." A third said: "In a world where we'll happily pay £9 for 6 strawberries covered in chocolate this is beyond reasonable. I'm looking forward to my spud."
Opening hours and location
Spudman has been running his jacket potato business in Tamworth, England, for over 20 years. Since launching on TikTok during the Covid-19 pandemic, he has built a following of more than four million. The van will be open from 5pm every day until Sunday, January 3, 2027, and is situated to the left of the big wheel as you enter Winter Wonderland by Cardiff museum.
