Spar Scotland has officially launched its 'There for You This Christmas' campaign with a festive launch event at its Dundee depot. The event brought together Spar colleagues and a fully branded Spar lorry to mark the start of the campaign.
Celebrating Communities and Colleagues
The campaign celebrates the people behind the Spar brand and the important role its stores play in supporting communities across Scotland, while reminding customers that it is there for them throughout the festive season. As part of the campaign, Spar Scotland will also be donating Spar vouchers to a number of local care homes across Scotland.
Alongside its community activity, which includes supporting local communities and producers, Spar Scotland said it is putting value, choice and convenience at the heart of its Christmas offering, with "market-leading deals" available across its stores to help customers make the most of the festive period.
Festive Range and Launch Event
From beer and lager available at Minimum Unit Pricing (MUP) and a selection of wines to sweet treats, snacking favourites and chilled goods, Spar said it has something for every festive occasion while its CJ's Food to Go range offers a quick and convenient solution for customers on the move.
The Dundee depot launch brought colleagues together to celebrate the campaign, with the fully branded Spar lorry providing a striking centrepiece and helping take the 'There for You This Christmas' message out onto Scotland's roads.
Commitment to Communities
Paula Middleton, head of marketing at Spar Scotland, said: "Christmas is such a special time of year, and at Spar Scotland we know how important our stores are to the communities they serve.
"We were delighted to bring some of our colleagues together at our Dundee depot to officially launch 'There for You This Christmas'. It was a fantastic opportunity to celebrate the people who make Spar what it is and kick off the festive season in style with our fully branded Spar lorry.
"Giving something back is also a really important part of what we do, and we're pleased to be donating Spar vouchers to a number of local care homes across Scotland. We hope these donations will help spread a little extra Christmas cheer and make a positive difference to residents and the teams who care for them.
"Our campaign is all about recognising that we're here for our customers and communities, whatever they need and whenever they need us.
"Whether it's helping with those last-minute Christmas essentials, picking up something special for a festive get-together or simply grabbing lunch on the go, our teams are here throughout the season. We want to help make Christmas easier, brighter and more affordable for the communities we serve."
