Perth's Amberjacks Shatters Records with £100 Fish and Chips - Britain's Most Expensive Takeaway?
Perth's £100 fish and chips breaks UK price records

In a move that's sending shockwaves through Britain's culinary scene, a traditional fish and chip shop in Perth has launched what could be the country's most expensive takeaway - a staggering £100 version of the classic dish.

The Ultimate Fish Supper

Amberjacks, located on Scott Street in the heart of Perth, has transformed the humble fish and chips into a gourmet experience worthy of fine dining restaurants. The premium offering features:

  • Wild halibut sourced from sustainable Scottish waters
  • Exclusive champagne-infused batter for exceptional crispiness
  • Authentic beluga caviar adding a touch of luxury
  • Hand-cut triple-cooked chips using premium Maris Piper potatoes
  • House-made tartare sauce with premium ingredients
  • A slice of fresh lemon to complete the presentation

Customer Reactions and Shop Defence

While some locals have expressed disbelief at the price tag, calling it "outrageous" and questioning who would pay such amounts for takeaway food, Amberjacks owner defends the creation as targeting a specific market.

"This isn't meant to replace our traditional £9 fish supper," the owner explained. "We're catering to customers looking for something extraordinary - perhaps for celebrations or those wanting to experience the absolute best version of Britain's favourite dish."

Broader Implications for Traditional Takeaways

The £100 fish and chips comes at a time when many traditional takeaways are struggling with rising costs. Amberjacks' approach represents a fascinating trend of premiumisation in the sector, challenging conventional pricing structures while maintaining quality.

Whether this represents a sustainable business model or merely a publicity stunt remains to be seen, but it's certainly got everyone talking about the future of Britain's beloved fish and chip shops.