Morrisons has apologised to customers after a technical error added 27,000 More Points, worth roughly £27, to some shoppers' loyalty accounts. The supermarket chain contacted affected customers by email on Wednesday to explain the mistake and confirm the points had been removed.
What happened
Morrisons runs its own loyalty programme, the Morrisons More Card, which lets customers collect points on purchases in store and online. These points can be converted into vouchers to spend in store, as well as qualify for special offers and discounts on popular products.
In emails sent to some customers, an extra 27,000 points were added to their balance. Morrisons later contacted those customers to say the email was issued due to a technical error.
Apology to customers
The email read: "We are contacting to inform you that an email sent to you previously, regarding an addition of 27,000 More Points to your balance, was issued due to a technical error."
It added: "Please note that these points have now been removed, and your More Points balance has been updated to correctly reflect your account. We apologise for any confusion or inconvenience this may have caused."
The message concluded: "Once again please accept our sincere apologies. Your Morrisons Team."
How the More Card works
Morrisons says More Card members earn 5 More Points on every product when they scan their card in-store, online, in selected Morrisons Daily stores and Groceries on Amazon. Points can also be earned on every litre of fuel and on every pound spent on EV power charging.
Members receive personalised offers, from money off their next shop to treats, available in the Morrisons More App or website, or via coupons printed at the checkout. Once a member reaches 5,000 points, they can choose to keep saving or convert them into Fivers to use in store or online; without the app, the Fiver is printed in store.
