Lidl GB has announced a £25,000 festive support scheme, giving away 250 vouchers worth £100 each to help shoppers cover the cost of Christmas dinner and seasonal essentials.
Winners can choose to use the voucher for their own holiday expenses or pass it on to a friend, relative, or neighbour who may be struggling. The giveaway comes as new research highlights the growing financial pressure on UK households.
Financial pressure on UK families
According to a study conducted for Lidl, over four in five parents (82%) feel significant pressure regarding the cost of gift-buying. Additionally, one in 12 parents (8%), the equivalent of 660,000 families across the country, are considering turning to charity donation schemes so their children have presents on Christmas morning. Nearly one million parents (12%) plan to use emergency savings to afford gifts.
How to enter the prize draw
To enter, shoppers must submit their Lidl Plus email address using the online entry form before midnight on Tuesday, December 1, 2026. Entrants must be 18 or older and hold a Lidl Plus account. Winners will be notified by email, and coupons must be redeemed within seven days of receipt.
Toy Bank appeal and community support
Alongside the vouchers, Lidl has rolled out dedicated donation boxes across all 1,000 UK stores for its largest-ever Christmas Toy Bank appeal. Customers can drop off new, unopened toys until December 16, 2026. Donations will be distributed to local families in need via the Neighbourly giving platform. Lidl is also donating £500,000 to local community charities selected by store colleagues.
Georgina Hall, Director of Corporate Affairs at Lidl GB, said the combination of toy donations and financial vouchers aims to provide practical, direct help to local communities during a difficult financial period. She said: "Every child deserves the excitement of waking up to presents under the tree on Christmas morning. However, we know Christmas is going to be hard for a lot of people this year and we want to do what we can to help. The response to our Toy Bank over the past four years has been remarkable, and even a simple gift can make a huge difference to a child on Christmas morning. Combined with our £100 vouchers, we’re giving practical, direct support to the communities we serve."
