Lidl has launched a competition giving hundreds of Britons the chance to win a £100 Lidl Plus coupon to spend on Christmas dinner and festive essentials. The German supermarket chain, which operates more than 1,000 stores across the UK, said the prize draw also allows winners to extend a helping hand to a friend, neighbour or relative.
How to Enter the Prize Draw
To enter, shoppers must sign up for the free Lidl Plus loyalty scheme and submit their Lidl Plus email address along with some basic information into the form on the company's website. This includes naming who they would like to treat this festive season.
Entries must be received before 23:59 on Tuesday, December 1. Winners will be notified via the email address linked to their Lidl Plus account within three working days of the closing date and asked to claim their prize.
Voucher Terms and Eligibility
The coupon, redeemable through the Lidl App, expires seven days from receipt. Entrants must be UK residents (excluding Northern Ireland, Channel Islands and Isle of Man) and aged 18 years or over.
Financial Pressure on Families
The competition comes as new research from the retailer highlighted the financial pressure facing UK parents. One in 12 (8%) — equivalent to an estimated 660,000 families — are considering turning to charity donation schemes to ensure their children have presents to open on Christmas morning.
The research, conducted by Censuswide among 1,000 UK parents of children aged 3–12 between October 16 and October 23, 2026, found that more than four in five British parents (82%) feel significant pressure over the financial burden of present-buying. Nearly one million (12%) have had to raid emergency savings to pay for Christmas costs.
More than two-thirds of parents (69%) said they know a friend, neighbour or relative who may struggle to afford presents for their children this Christmas.
Lidl's Christmas Toy Bank Appeal
In response, Lidl GB is bringing its biggest-ever Christmas Toy Bank appeal to all its stores, with dedicated donation boxes arriving this week as the appeal runs for a fourth year. Customers are invited to donate new, unopened toys of any brand at collection points located at the front of every Lidl store until December 16, 2026.
Donations will be distributed locally across England, Scotland and Wales via the community giving platform Neighbourly.
Georgina Hall, director of corporate affairs at Lidl GB, said: “Every child deserves the excitement of waking up to presents under the tree on Christmas morning. However, we know Christmas is going to be hard for a lot of people this year, and we want to do what we can to help.
“The response to our Toy Bank over the past four years has been remarkable, and even a simple gift can make a huge difference to a child on Christmas morning. Combined with our £100 vouchers, we’re giving practical, direct support to the communities we serve.”
The initiative forms part of the discounter’s seasonal community commitment, which also includes a £500,000 donation to local charities selected by store colleagues, matching a £500,000 fund allocated earlier this year via the Lidl Plus customer scheme.
