Jersey Mike's, the American sandwich chain, has opened its first UK branch on Argyll Street in London, with actor Danny DeVito attending the launch. The company plans to open as many as 400 stores across the UK and Ireland.
DeVito's Sandwich Preferences
DeVito, known for his role in Matilda, chose the fillings for a 15-inch sandwich: roast beef, pepperoni, provolone, lettuce, tomatoes, "juice" (a combination of olive oil and red wine vinegar) and oregano. He discussed his love of food and London, praising the city's dining scene and noting that "the pizza scene has boomed here recently."
Chain's Heritage and Expansion
Jersey Mike's, founded in 1956, has more than 3,300 sandwich shops across North America, though it is smaller than rival Subway, which has 37,000 locations worldwide. The chain differentiates itself through preparation and cultural ties, with cured meats and cheeses sliced to order. Founder Peter Cancro was present at the London opening, making turkey and provolone subs for DeVito's entourage.
DeVito also mentioned his fondness for London's traditional shops, recalling a visit to Turnbull & Asser that reminded him of a Bond movie set. He expressed enthusiasm for the brand, saying, "I don't put my name on something that I'm not totally pumped about."
