Boots has reduced the Giorgio Armani My Way Eau de Parfum (50ml) from £102 to £49 as part of its Star Gift Christmas promotion, bringing the luxury fragrance to under half its usual price.
The refillable bottle allows shoppers to top it up once empty, cutting costs and reducing waste over time. The scent opens with bergamot and orange blossom, moves through a heart of tuberose and Indian jasmine, and finishes with Madagascar vanilla, white musk and Virginian cedarwood, according to the product description.
Bottle doubles as decor
The Liverpool Echo reports that the bottle also works as a decorative piece, with soft pink juice in sleek, heavy glass topped by a deep blue stone wrapped in a gold band. The design makes it a stylish addition to a vanity or dressing table.
Shoppers have responded positively on the Boots website, where the fragrance holds a 4.7 out of 5 rating from around 23,000 customer reviews. One customer said: "I have repurchased My Way six times; it's my absolute favourite. Perfect for all seasons, especially summer; love that it is a long-lasting fragrance on skin!"
Shopper feedback mixed
Another review read: "I love this scent. It's one of my favourites. I always get compliments." A third shopper added: "I absolutely love My Way Eau De Parfum. It has a beautiful, feminine scent that feels elegant and lasts for hours. Definitely one of my favourite perfumes."
Not all feedback was glowing, with one three-star review stating: "Doesn't last long. Good fragrance but longevity is low. Stays maximum for an hour or two." Another fan countered: "My go-to everyday perfume. Lasts all day and I get so many compliments."
Competing offers
Other retailers are running similar Black Friday fragrance deals. Superdrug's promotion includes the Marc Jacobs Daisy Love Eau So Sweet (50ml) at £30, down from £77. The Perfume Shop has cut Gucci Bamboo from £95 to £39.99, and is offering Lady Million by Rabanne (80ml) at £69.99 instead of £110.
