Black Friday 2026 falls on 27 November, with Cyber Monday on 30 November, and fashion retailers including Asos, Selfridges, John Lewis, Zara, H&M and Cos are expected to join the mega shopping event.
Shoppers are advised to avoid panic buying and focus on quality over quantity, ensuring items can remain in a capsule wardrobe for years to come.
Early Black Friday fashion deals
Last year, Asos offered up to 70 per cent off almost everything on its app, while Soft Goat had up to 30 per cent off knitwear favourites. Damson Madder offered up to 40 per cent off selected lines and 15 per cent off full-price items.
Early deals include the M&S leather croc ballet flat, reduced from £40 to £32, and the Reiss Sofia Regular-Fit Silk Midi Skirt, down from £180 to £108.
Luxury and workwear picks
The Mytheresa Staud Cuff Leather Shoulder Bag is reduced from £475 to £285, while the Aligne Bonnie Ponte Waisted Blazer is available for £64, down from £115.
Black Friday has become a month-long event, with some stores starting deals as early as October.
