Asda has unveiled plans for adult-sized trolley seats, designed to keep bored partners, distracted teens and unhelpful shopping sidekicks safely contained during the weekly shop.
The new design features a comfy armchair, a cup holder for drinks on the go and a built-in phone holder for hands-free scrolling.
Asda said they had decided to supersize their trolley seats after new research revealed that 73% of people admitted their shopping companion mysteriously vanishes mid-aisle. Nearly half of Brits (46%) said disappearances occur when someone remembers they need an item from three aisles ago, while 28% blamed a sudden need for snacks.
The survey also showed that 55% of Brits believe one person carries the mental load of the shop, from remembering the list to navigating the aisles - which might explain why their sidekick finds it so easy to vanish.
A spokesperson for Asda said: “We’re always listening to feedback around what would make our customers’ lives easier, and we’ve heard countless stories of different shopping styles causing chaos in the aisles – from list-followers racing through aisle by aisle, to ad-hoc shoppers drifting from bakery to frozen foods. It’s these familiar moments that inspired our adult trolley seat – a comfy, safe spot for co-shoppers, allowing the main shopper to navigate the weekly shop however they please.”
The trolleys are currently in the planning stages, but Asda plans to introduce them nationwide by December - just in time for the busy Christmas shopping period.
