Asda has cut the price of both unleaded petrol and diesel by an average of 4p per litre across all of its main supermarket forecourts nationwide. The reduction, which took effect at 5pm on Thursday (November 12), applies to every petrol filling station attached to Asda’s large superstores.
Under the new pricing structure, drivers will pay no more than 159.7p per litre for unleaded and 189.7p per litre for diesel. According to the supermarket, motorists filling up a typical 55-litre family car stand to save an average of £2.20 per tank.
Price cut aims to ease household pressure
The retailer said the reduction is aimed at easing financial pressure on households relying on their vehicles for daily commutes, the school run, and travelling to see friends and family in the run-up to Christmas.
The move is the latest in a series of operational changes introduced by Asda’s new chief executive, David Potts. On his first official day in the role earlier this week, Potts instructed store managers to refocus on core customer priorities, including opening more manned, full-service checkouts, increasing staff presence on the shop floor, and maintaining well-stocked, neatly presented shelves throughout the day.
Chief executive comments on the reduction
Speaking on the announcement, Potts said: "When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too."
He added: "With Christmas upon us, 4p off every litre helps families where they're feeling it most, alongside the value we are offering across our food and clothing range online and in store."
Broader fuel price transparency measures
This announcement comes four weeks after Andy Burnham introduced a new petrol and diesel change that could save families £40 a year at the pump. From 8 October, near real-time fuel prices have been included on Google Maps for the very first time. Motorists can find the cheapest fuel near them simply by opening the app and searching for a forecourt nearby.
The Google Maps update follows on from the Fuel Finder scheme, which was rolled out earlier this year to help drivers get more competitive fuel prices following a recommendation by the Competition and Markets Authority (CMA). Since February, it has been compulsory for petrol stations across the UK to report the price of their fuel within 30 minutes of it changing or risk a fine – and the CMA can take action where there is evidence that petrol stations are not complying with the law. The overwhelming majority of petrol stations are inputting data to Fuel Finder promptly, with around 99% of all fuel sold on UK roads now reflected.
