Asda has cut the price of petrol and diesel by 4 pence per litre across its UK superstore forecourts, capping unleaded at 159.7p per litre and diesel at 189.7p per litre. The change took effect on November 12 at 5pm and applies to around 320 larger Asda sites nationwide.
Drivers filling a typical 55-litre family car could save up to £2.20 per tank under the deal, which the supermarket says helps households that rely on their vehicles for daily journeys such as the school run or visiting loved ones over the holidays.
Fuel prices still high but below record levels
According to the latest figures from motoring firm RAC, the average cost of a litre of unleaded is currently 167.12p, while diesel averages 196.56p per litre. The highest-ever recorded prices came in the summer of 2022 following Russia's invasion of Ukraine, when petrol spiked to 191.5p per litre and diesel to 199.09p. The lowest figures were in 2016, when the average price of a litre of unleaded fell to 101.27p and diesel to 100.19p.
Fuel prices have become a concern for many drivers in 2026 following the conflict in the Middle East that began in February. In September, the RAC warned that prices had "hit an all-time high" following the ongoing war in Iran.
Asda CEO explains the price cut
David Potts, CEO at Asda, said: "When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too."
He added: "With Christmas upon us, 4p off every litre helps families where they're feeling it most, alongside the value we are offering across our food and clothing range online and in store."
Broader store changes announced
The fuel price cut is the latest move by Asda to improve the shopping experience. Newly appointed CEO David Potts began his first official day on the job by announcing changes to the shop floor on November 10.
Urging general managers to focus on areas most important to customers, Potts announced plans to open more staffed checkouts to help shoppers doing larger shops. With "immediate effect", stores will ensure staffed checkout tills are open more of the time and always available from at least 8am, alongside self-scan and scan-and-go checkouts with colleagues available to assist.
Potts also called for managers to spend more time on the shop floor to help assist colleagues. The final area to work included improving product availability and presentation on store shelves throughout the day.
Asda has said that its newly announced changes across its petrol stations and stores have been designed to make the regular shopping trip "easier and better value, from the shop floor to the forecourt."
