Bath's iconic Royal Crescent has been named the UK's most Instagrammable street, but living there comes at a premium. Built between the 1760s and 1770s, the crescent is renowned for its curved Georgian architecture and open views leading down to the River Avon. According to data from Halifax, properties on the street cost an average of £590,786, nearly double the £298,806 average for a typical UK home.
Top Contenders and Their Price Tags
London's Portobello Road, famous for its pastel-coloured houses and bustling market, secured second place, with an average property price of £1,661,144. The Street in the picturesque village of Castle Combe, Wiltshire, came third, with homes averaging £428,759. Edinburgh also features prominently in the top 10, with Victoria Street (£414,596) and Circus Lane (£447,344) both making the list.
Not all Instagrammable streets require a mega budget. Elm Hill in Norwich offers an average price of £235,822, while Eastgate Street in Chester is £263,811. The most affordable street in the top 20 is Pier Road in Luss, Argyll and Bute, where the average property costs just £158,559.
Methodology and Insights
The rankings, compiled by Lloyds, are based on how often each street appears on Instagram and TikTok, as well as how frequently it is tagged in location posts. Amanda Bryden, Head of Mortgages at Lloyds, commented: “Social media is changing how people discover new places, and even where they start to picture themselves living. What really stands out about these streets is their character. Whether it’s colourful homes, heritage buildings or a standout setting, they’re the kind of places people can’t help but share. It’s also great to see such a broad mix of locations. While some are among the UK’s most premium streets, others are far more accessible, which shows you don’t need a huge budget to find somewhere that genuinely feels special.”
Full List of the UK's Most Instagrammable Streets
- Bath, Somerset - Royal Crescent: £590,786
- Notting Hill, London - Portobello Road: £1,661,144
- Castle Combe, Wiltshire - The Street: £428,759
- Old Town, Edinburgh - Victoria Street: £414,596
- Shaftesbury, Dorset - Gold Hill: £470,721
- South Kensington, London - Kynance Mews: £1,447,738
- Wells, Somerset - Vicars Close: £364,489
- Bibury, Gloucestershire - Arlington Row: £519,773
- Stockbridge, Edinburgh - Circus Lane: £447,344
- Rye, East Sussex - Mermaid Street: £471,101
- Clifton, Bristol - Sion Hill: £521,586
- Norwich, Norfolk - Elm Hill: £235,822
- Bath, Somerset - Prior Park Road: £556,645
- Ancoats, Manchester - Anita Street: £257,319
- Lincoln, Lincolnshire - Steep Hill: £314,395
- Ledbury, Herefordshire - Church Street: £376,698
- Stamford, Lincolnshire - Barn Hill: £492,364
- Chester, Cheshire - Eastgate Street: £263,811
- Luss, Argyll and Bute - Pier Road: £158,559
- Cardiff Bay - Windsor Esplanade: £198,125
