Asda has reduced the price of both unleaded petrol and diesel by an average of 4p per litre across all of its major supermarket forecourts throughout the country.
The price reductions took effect at 5pm on Thursday, November 12, and apply to every petrol filling station attached to Asda's large superstores. Under the revised pricing structure, drivers will pay no more than 159.7p per litre for unleaded and 189.7p per litre for diesel.
Savings for motorists
According to the supermarket, motorists filling up a typical 55-litre family car stand to save an average of £2.20 per tank. The retailer said the cut is designed to ease the financial burden on households dependent on their vehicles for daily commutes, the school run, and visiting friends and family in the lead-up to Christmas.
The move represents the latest in a series of operational changes brought in by Asda's new chief executive, David Potts. On his first official day in the post earlier this week, Potts directed store managers to refocus on key customer priorities, including opening more staffed, full-service checkouts, boosting employee presence on the shop floor, and ensuring shelves remain well-stocked and tidily presented throughout the day.
Chief executive's statement
Speaking on the announcement, Potts said: "When we get the fundamentals right, customers notice. Earlier this week, I set out a renewed focus on making the shopping trip better for our customers, and that means getting it right at the pumps too."
"With Christmas upon us, 4p off every litre helps families where they're feeling it most, alongside the value we are offering across our food and clothing range online and in store."
Fuel price transparency measures
This announcement arrives four weeks after Andy Burnham unveiled a new petrol and diesel change that could save families £40 a year at the pump. From 8 October, near real-time fuel prices have been made available on Google Maps for the very first time, allowing motorists to locate the cheapest fuel in their area by opening the app and searching for a nearby forecourt.
The Google Maps update builds upon the Fuel Finder scheme, which was introduced earlier this year to assist drivers in securing more competitive fuel prices following a recommendation by the Competition and Markets Authority (CMA). Since February, it has been mandatory for petrol stations throughout the UK to report their fuel prices within 30 minutes of any change or face a fine, and the CMA retains the power to act where there is evidence that petrol stations are failing to comply with the law.
The vast majority of petrol stations are submitting data to Fuel Finder in a timely manner, with approximately 99% of all fuel sold on UK roads now accounted for.
