Waitrose has announced a new wave of price reductions on more than 160 of its own-brand products, backed by a £20 million investment aimed at helping shoppers save money. The cuts, effective from today, bring an average reduction of 12%, with some everyday staples seeing drops of over 25%.
Items Affected and Investment Details
The reduced items include free range eggs, onions, chicken thighs, apples, frozen peas, chickpeas, and chopped tomatoes. Nearly half (47%) of the reductions apply to products from the Essential Waitrose range. This marks the ninth round of New Lower Prices since 2023, bringing Waitrose's total investment to £162.5 million across more than 1,000 products.
However, customers are reminded to shop around for the best deals, as reductions at Waitrose do not guarantee the lowest prices elsewhere.
Customer Commitment
Nathan Ansell, Waitrose Chief Customer Officer, said: “Customers are watching what they spend, but they don’t want to compromise on the food they buy. This investment is about doing the right thing for our customers, helping them save on the products they shop most often, while keeping the quality they expect from Waitrose. We know our customers - the Food Lovers who shop with us - want to feel confident in the food they buy, without compromising on what matters to them.”
Savings are available across fresh and frozen food, store cupboard staples, and household products both in Waitrose shops and online.
Examples of Price Cuts
- Waitrose Baby Spinach, 120g - Was: £1.60, Now: £1.10
- Essential Waitrose Chickpeas, 400g - Was: 95p, Now: 70p
- Essential Waitrose British Chicken Thighs, 1kg - Was: £3.95, Now: £3.20
- Waitrose Onions (4 pack) - Was: £1.55, Now: £1.30
- Essential Waitrose Free Range White Eggs (6 pack) - Was: £1.50, Now: £1.30
- Essential Waitrose British Mini Apples (6 pack) - Was: £1.30, Now: £1
- Essential Waitrose Frozen Garden Peas, 1kg - Was: £2.20, Now: £2
- Essential Waitrose Chopped Tomatoes, 400g - Was: 65p, Now: 55p
- Essential Waitrose Unsalted Butter, 250g - Was: £2.25, Now: £2
- Essential Waitrose Tomato Ketchup, 445g - Was: £1, Now: 90p
Broader Market Context
In related supermarket news, grocery price inflation has slowed again this month, even as consumers brace for potential fallout from the Middle East crisis. Supermarket prices in May were 3.1% higher than a year ago, down from 3.8% in April and 4.3% in March, according to figures from Worldpanel by Numerator. Shoppers increasingly relied on promotions, with 30.3% of sales involving a deal last month, up from 28.4% a year ago. Spending on full-price items remained nearly flat, growing only 0.1%.
